Galleries Pop up in South Florida
November 27, 2020
As wealthy American clients migrate south for the winter, blue-chip galleries are following suit
The private airports and executive terminals around Miami Beach will be noticeably quieter this year. Hundreds of private jets hired by wealthy collectors usually descend on South Florida for Art Basel Miami Beach but the fair, like many other events in the art calendar, has been called off this year in the wake of the coronavirus crisis.
However, the art world is far from shutting down this winter in the Sunshine State. Crucially, a number of established galleries are setting up shop in Miami’s Design District, a hub this winter for seasonal pop-ups. “We’ve decided that if collectors can’t come to the art, the art has to come to people who can be outdoors and visit galleries in real life,” says Dominique Lévy, co-founder of Lévy Gorvy gallery.
Lévy Gorvy has teamed up with Salon 94 Design gallery from New York, collaborating on a classical Salon-like presentation housed within a classic Art Deco building. “The whole space, designed by Gabriel Chipperfield, is like a theatre set. Jeanne Greenberg Rohatyn, owner of Salon 94, is bringing design pieces by Rashid Johnson and Liz Swig, among others. We’re bringing works by artists such as Alexander Calder, Enrico Castellani, and Francesco Clemente. It’ll prompt the viewer to make unexpected associations,” says Lévy. Price points for Lévy Gorvy’s presentation range from $100,000 to $1m.